11/19/2023 0 Comments Automile norwood massachusettsHe retained ownership of his Ferrari and Maserati dealership, and remained CEO of Subaru of New England. sold the majority of his dealerships, although they retained the Boch name and he continued to be the public face of the dealerships. was in a car, watching images from an old commercial featuring his father, in the rear view mirror. appeared in a television commercial paying tribute to his father. Shortly after the death of Ernie Boch Sr., Boch Jr. His lifestyle got his name in the newspapers and led to tensions between himself and his father, who “fired him from dealership jobs at least twice.” He inherited the business when his father died. Though he sold cars by day, by night he socialized with Boston celebrities and well known musicians. Eventually he returned to Norwood to work at one of his father's dealerships. Īfter leaving Berklee, he went on the road with several bands. inherited the automobile sales and service business started by his grandfather, Andrew Boch, who began the family business in 1945 by purchasing a Nash Motors franchise in Norwood, Massachusetts. He graduated from Berklee College of Music in Boston.Įrnie Boch Jr. He bought it in 1974, when he was 16, from the used-car department at his family's Toyota dealership. Early life and education Įrnie Jr.'s first car was a 1971 Volkswagen Beetle, British racing green. īoch is a local celebrity in the Greater Boston area who has a passion for music, makes television cameos, and has a creative approach to advertising and selling cars. (born February 15, 1958) is an American billionaire and businessman who is the former CEO of Boch Enterprises, a US$1 billion business consisting primarily of automobile dealerships in Norwood, Massachusetts and the current CEO of Subaru of New England. Automobile sales, philanthropy, Ernie and the AutomaticsĮrnest Alexander Boch Jr.
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